Perseverance: East London made, Internationally loved


Perseverance is a new brand born in the heart of East London. Their collections are inspired by the lifestyle and the street style of London and their customers are women who love to add a bit of edge to their daily wardrobe but want to remain elegant and feminine at the same time.

We love the juxtaposition of delicate fabrics like the paisley lace and their very urban styling and photography. With this unique approach, the brand has landed itself quite a group of fans, among which of course, is Paulie.

You can now shop the Autumn/Winter 2016 collection online and in stores.


Little Black Lasercut Dress


Dark Blue Lace Dress


High Neck Blouse


Off-White Lace Dress