Cinzia Cinotti was born in Sulmona and since she was a child, she has been breathing a special atmosphere in the clothing store for men, women, and kids, opened by her paternal grandfather. Always linked to her land because the territory and the roots are part of her creative art, she creates Piccola Ludo first and Lavi then, taking inspiration from her daughters. Both the kid and the woman collections are romantic but comfortable and practical, sparkling, refined and at the same time sober. She loves white and vichy: white and blue, white and pink, white and red.