Allude Black Hoodie
After more than 18 years in Munich’s Lehel district, Allude moves its headquarters to the east of the city in May 2017. Here, in the expansive halls of a former cord factory, Andrea Karg and her team are able to unleash their creativity over a 2,000 m2 space featuring open plan areas, a stylish setting and an ambience that manages to be both luxurious and cosmopolitan yet remains informal.
Allude’s black company logo stands proud against a white backdrop. An ‘A’ mirrored in curved type: A for Andrea. A for Allude. The brand name was deliberately chosen. To allude: to suggest something – a verb that aims to capture the very essence of a cashmere label.
One of the cashmere brand’s main challenges is the creative dialogue with the material that weaves its way through all of Allude’s designs. Led by an extremely diverse array of colours, materials and silhouettes, each new collection sees the brand’s DNA perfected further, moving towards smarter casual chic. This identity goes hand in hand with a drive for the highest quality. Based on stringent controls that are applied throughout the entire manufacturing process – from the raw wool right to the finished article – premium quality remains the crucial maxim.
Allude is visionary, driving forwards with its international expansion and strengthening its global brand. Key to all of this is Andrea Karg. The designer is not only the woman behind the label, but she also embodies its ideal values and thus has a unique connection to the brand’s target audience. After all, her lifestyle mirrors that of many of her customers: modern women who approach life with passion and elegance; who are self-assured, strong and confidently stylish.
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