J BRAND was founded in 2005 in Los Angeles, the original premium denim brand based in DTLA—starting a trend that continues to this day and defining the city as the denim capital of the world. J BRAND is a leader not just in the denim and fashion spaces—it aims to embody the elevated lifestyle of today’s consumer. The product is about the person who wears it, and his or her individual expression. J Brand believes his or her approach to shopping is the same as his or her approach to everything else in life: elevated, pared back, and functional.
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