Allude is based on stringent controls that are applied throughout the entire manufacturing process – from the raw wool right to the finished article – premium quality remains the crucial maxim. Allude is visionary, driving forward with its international expansion and strengthening its global brand. Key to all of this is Andrea Karg. The designer is not only the woman behind the label, she also embodies its ideal values and thus has a unique connection to the brand’s target audience.
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