There’s something in the air here in London when the Fashion Week arrives.
And as much as we love to follow the New York, Paris and Milan Fashion Weeks, when it comes to London it’s all just a little bit more personal. British designers are always highly influenced by the street and lifestyle of London. They take ideas and inspiration from all these little things we see everyday on our way to work, on the tube or even in that little corner shop across the road from where we live, and seeing all these everyday things through an artistic eye printed on a fabric is exactly what keeps us excited season by season, year by year.
New York is known for its casualty, for the relaxed and feminine designs made for women who value style just as much as they value comfort and versatility. Milan and its Italian designers are recognised by their passion to design for the women they want dress- stylish, uncompromising and confident. In Paris, well, Parisian Chic is all that needs to be said. But in London the fashion is so unique, unpredictable and different, that there is no describing it and definitely no knowing what we are about to be shown and this London Fashion Week was no different from others- full of fantastic ideas, inspiration and breathtaking craftsmanship.
Here are our favourite looks and backstage shots from London Fashion Week SS17: