“Casual, Comfortable and Luxurious,”
Since its inception in 2001, Joie has become one of the most sought-after contemporary lifestyle brands catering to the savvy, fashion-minded woman.
Understatedly chic, Joie’s designs are constantly inspired by the Southern California lifestyle and its casual, yet sophisticated way of life. The Joie aesthetic, both modern and timeless in its appeal, draws influence from vintage creations while maintaining a fresh approach to fashion.
Joie was Paulie’s love at first sight. We couldn’t get enough of their delicate, feminine and carefree approach to women’s fashion. An approach, that is so different from what you experience in our hometown London, where fashion is very raw, urban and sometimes even quite masculine.
Every season we bring you a selection of their pieces, full of dreamy frilled dresses that team up so well with London’s beloved Chelsea boots and airy printed blouses made for tucking into a pair of Rag & Bone’s skinny jeans.