A long-standing company with headquarters in Signa, near Florence in Tuscany, GREVI
MODE has produced hats since 1875. Production at the factory has been in Grevi family
hands for over four generations and the company boasts a history that spans an entire
century. Grevi hats have reflected the most important historical and social events
of the times; For example, after the Great Depression and financial crisis of 1929,
the firm concentrated mainly on the Italian market where millinery – an indispensable
fashion accessory for elegant women – was in high demand. The thirties were the
years of the melousine - and satine - felt hats, exotic straw creations, and fabrics
like organza, velvet, and straw laize were widely used.
During the 1960s, however, as casual headwear rather than elegant hats became more
popular, the firm discovered a new and exciting manufacturing trend, launching the
Tuscan lambskin hat onto the world market.
At the beginning of the 1980s, the Grevi brand name was born: indeed today, as a
cutting edge, newly modernized company, it continues to acquire ever-greater importance
both in terms of image and social standing in the fashion sector as the firm welcomes
its fourth generation.
Thanks to their high specialization in the field and imaginative abilities, the
Grevi Company has today been greatly rewarded by the appearance of their creations
in the best-known fashion magazines and the most prestigious shops throughout the
world