Exotic design and style
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Back in 2005, when Sandie Praux, who´d been an actress for ten years, had decided to start her own label GREAT BY SANDIE, it was not an unexpected move from someone who grew up surrounded with fashion-oriented relatives, with both her mother and grandmother being fashion designers and bag lovers themselves.
Once the label was unveiled in the most prestigious Department stores in France, such as the Galeries Lafayette, Le Bon Marché and a growing number of French boutiques, it was met with absolute success.
Across the world, the label was equally met with success and Department stores including Baycrews in Japan, Bergdorf in NYC, Fenwick in London, and ABC in Lebanon counted among the first who believed in the brand.
The designer has been refining her collection season after season, she has thought out a style to suit an urban chic woman, and she designs bags to serve the style of those who wear them: an effortless but chic style.
Spring Summer collection
My latest SS 2011 collection was mainly inspired by a Californian trip somewhere along the exceptional 66 Road with warm colours reminding me of places between Los Angeles and Monument Valley, sand, heat, dust and at the end of the trip the Pacific ocean, with navy and coral tones