Very innovative, with an Hi-Tech heart, the brand born in 1999. A project that experiments
new shapes and transfers technological performance and lightness in aesthetic perfection.
Add is a collection of weightless coats and down jackets. The lightest down jackets
in the world and still warm and precise as tailor’s made.
The brand is owned by Comei & Co. a high level of expertise and manufacture know-how
as the company weavers for the most important italian clothing companies since more
than 20 years. Since Fall Winter 06 Ashcorp with its team of young designers has
joined the group and taken the art direction lead of the Add brand.
Their innovative and personal vision of tech clothes brings a new added value, creating
the match between sportswear and fashion world.