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It’s officially #sweaterweather. We’re snuggling up with some of our favorite knits from the collections. We have said it time, and time again. Knitwear is by far one of our favourite parts of our wardrobe, and when fall comes around there are few things as enjoyable as slipping on a chunky knit. Allude has always […]


Selena Bootcut

What is an outfit without a statement pair of denim + trousers? Not much. Take a look at some of our favourite pairs that have been giving us some serious #feels. Let’s start with denim, because, well let’s be honest, we live in our denim most of the time. We love Citizens of Humanity. This […]


RBW PR - Harris Wharf London - AW17 - Look (2) copy

The mercury is starting to drop. Don’t worry, our winter warmers have you covered. There is a certain something to be enjoyed about winter rolling around. Keeping snug in a nice coat, the layering – the season has some great depth. The best part is, our AW17 coats & jackets are better than ever. Making […]



As the weather starts to change and we say goodbye to the weeks of sunshine, we welcome the transition into Autumn | Winter. In case you didn’t notice, our Autumn | Winter collections have arrived with us. As sad as we are to say goodbye to yet another short lived British summer, we have to admit, this season has never […]


Photo 21-07-2017, 15 26 42

We’re crushing hard. Our style stars have us gushing, and we’ve got to share. Everyone has their top 10 (at least) “fashionistas” who have a huge influence on the way they dress. Whether that influence be in the smallest way, from a certain hairstyle – such as a high pony, or fringe (Anna Wintour style) […]


PerseveranceLondon_AW1718_20 copy

As summer slowly escapes us, we want to give you a sneak peek into what AW17 has in-store. For Autumn // Winter ’17 there are some strong and amazing trends among the collection. From baroque patterns, to one of favourites – lace. The colour palette for the season is dark hues, with black and burgundy […]



Long live bohemian. We celebrate one of the most anticipated highlights of summer: festival season. Without a doubt, the middle of June marks a much anticipated period on the calendar. One that (thankfully) runs well into the beginning of autumn, giving us enough time to enjoy all it has to offer. Ranging from more Indie […]



It’s official, we’re in holiday mode. We’re touring our favourite places in our favourite pieces. So join us as we break down some of this season’s best additions to your summer packing.   The warmth and colour of the Greek islands is like no other, and we cannot wait to get there. The best thing […]

Let’s Talk Denim

SeafarerSS17_look 17

This season we see a real revival in vintage denim and we’re riding the wave! We know that skinny jeans are not going anywhere, anytime soon – and we’re glad! To be honest, we could not live without our Farrah Skinny jeans from AG Jeans. However, statement denim is definitely au courant at the moment, and […]

#SS17: Shoes & Trainers


From boots, to heels, to sliders, to flats. Run through a brief pick of our shoes & trainers for #SS17.   One trend that we have seen highlighted over the last couple of years has been the rise of the statement trainer. The mix of comfort and quirky, unique detailing that sets your footwear apart […]

Technicolour Dreams: Hale Bob


Eclectic and vibrant prints are in full effect this season courtesy of Hale Bob. Your summer wardrobe just got a whole lot more fun. Whenever Hale Bob comes to town, we know that we’re in for a treat. Some of the most enjoyable, and fun pieces that we carry each season usually comes from the brand that […]

Scarves: The Fabric Shop Is Open

Faliero Sarti

Lightweight, luxurious fabrics combined with bold patterns and colours. Here’s an overview of the scarves in our fabric shop for #SS17. We have always had the advantage of enjoying some of the best scarves and accessories Italy has to offer. Therefore, it comes as no surprise that this season, we have brought back some of your […]

Autumn Cashmere #SS17


Intricate lace and whimsical detailing, we explore Autumn Cashmere #SS17. One of the brands that has always been a staple of our wardrobes for each season has been Autumn Cashmere, and it is easy to understand why. With some of the most luxuriously soft pieces, Autumn cashmere brings us core styles with nuanced detailing. This […]

Sylvie Schimmel #SS17

Photo 25-01-2017 15 17 17

Exquisite leather jackets and classic styles. Welcome back Sylvie Schimmel for #SS17. During AW16 one of our undisputed stars for jackets was Sylvie Schimmel. With that in mind, we welcome their #SS17 collection with open arms. Schimmel’s clean lines blended with incredibly strong, classic styles allow for the best of “throw-on” clothes, and as we […]

Spotlight: Allude #SS17


Blending ultra feminine silhouettes with luxurious fabrics: Allude #SS17. Formed over 20 years ago by Andrea Karg, Allude brings us some of the most understated, yet versatile pieces each season. Looking at the what the brand has done for #SS17, it is evident that the brand has re-applied their winning formula. We find flexible uses of […]

Welcome to #SS17

Photo 02-03-2017, 12 09 17 copy

#SS17 is officially upon us, and welcome it with open arms. It has been (what felt like) a long winter. As much as we love an Yves Salomon coat, or two, we also love being able to just slip into a pair of our J Brand jeans, Paulie top, and ADD jacket and run out […]

#SS17: Almala Leather Has Arrived


Made in Italy with unique laser cut leather motifs and hand finished. We welcome Almala’s #SS17 collection. This Italian born brand has kept true to its cultural roots with heritage and tradition remaining at the forefront. The craftsmanship and techniques used by Almala speak to this legacy, and lend to the creation of these opulent […]

#SS17: Our Top Picks So Far


We recap some of our favourites from SS17 so far. As we dive deeper into the season, we recap some of our favourite pieces so far from #SS17. We have a burning love for denim, and as much as we love J Brand, we have to share our love equally for AG Jeans. For #SS17, […]



Uniting the contemporary with the traditional, we welcome J Brand SS17. Spring | Summer 2017 is one of the greatest times for J Brand as their staple pieces become even more indispensable during the warmer months. Adding these items to your wardrobe will give you versatility that will last for years to come and allowing […]



Trendy, feminine and sophisticated – it is Hogan SS17. For Spring | Summer 2017, Hogan has applied their energetic and playful style into some of their core pieces across accessories and footwear. The brand has made it even easier to find some staple summer companions. Putting the focus on the brand’s beautiful and durable grained […]

The Classic Coat Renewed: Herno A/W 16

Herno Winter Coats

Every season our favourite classic pieces get an update.   The white shirt goes oversized, or grows mysterious ruffled cuffs. The tailored pants are now cropped with a staple button. And the androgynous blazers are elevated in delicate, light fabrics. But the best and most exciting item of all is the Winter coat. It’s the […]

Disco Dazzle

Autumn Dazzling Sequins

We all need a little frivolity in the winter months, as dark nights and cold days draw in. So let’s fill those evenings (and days, should the mood take you) with dazzling sparkle of sharp sequins and understated golden embroidery. Late Autumn is one of our favourite times of the year. With longer nights we […]

Dainty Frills With a Hint of Bohemian Imagination

Joie Fashion

“Casual, Comfortable and Luxurious,” Since its inception in 2001, Joie has become one of the most sought-after contemporary lifestyle brands catering to the savvy, fashion-minded woman. Understatedly chic, Joie’s designs are constantly inspired by the Southern California lifestyle and its casual, yet sophisticated way of life. The Joie aesthetic, both modern and timeless in its […]

The Silk Shirt

Silk Shirt

Intricate silk fabric with its charged notions of elegant fit and dainty edge is a perfect pick for shirting. Pronounced seams skim the body’s lines, while dramatic collars and bibs of ruffles add an element of both decoration and decency. Team the extravagant ruffles with wide-leg pants to anchor the shirt’s air of carefree abandon, […]

Modern Tailoring


This season we saw a striking number of Power Suits and Modern Tailoring from some of London’s finest labels.  As the boundaries between menswear and womenswear continue to blur, designers in London seemed to embrace the peaked interest in genderless fashion by adapting their silhouettes and tailoring.  Now, we know you might have mixed feelings about […]

Autumn/Winter 2016 Trend Report: Trimmings

Alexander McQueen AW16

Continuing the ruffly theme were all things trimmed and frilly. At Christopher Kane, marabou feathers in all hues fluttered from hips and shoulders. At McQueen they adorned the divine silk coats that closed the show, and at Marques’Almeida they lined patent shoes. Incorporate this super-fun trend into your daily wardrobe with our lace-trimmed tops and […]

Faliero Sarti Autumn/Winter 2016


When art meets fashion, we meet Faliero Sarti. With the constant rise of the demand for practical and minimal clothing it’s easy for fashion designer to lose their creative grip. That’s why it’s so refreshing to see a brand or a designer, who charges ahead with their passion and creates pieces that we can adore […]

Autumn in Full Bloom


Autumn is the season of inspiration.  Everything is full of fresh ideas- the new hemlines, the new styles and collections, even the hair do’s get an update! The best thing of all is that after months of heatwave and wearing close-to-nothing, we can finally go back to what us Londoners are good at- layering. Denim […]

The New Vintage : P.A.R.O.S.H.

Parosh AW16

Whether it’s a jacket or a pair of pants- nothing beats the timeless, classic tailoring. This is why so many of us reach out to renowned brands or buy vintage when we need a good, tailored piece made with good fabrics. Above all, vintage clothing has this unidentifiable feel to it, the story of where […]

Paulie’s Favourites at London Fashion Week SS17


There’s something in the air here in London when the Fashion Week arrives. And as much as we love to follow the New York, Paris and Milan Fashion Weeks, when it comes to London it’s all just a little bit more personal. British designers are always highly influenced by the street and lifestyle of London. […]

SEAFARER Jeans: Making Vintage Current


They have the perfect cut, not forced, flawless, capable of becoming an age, telling an idea. Representing smile of the sailor who kisses his girlfriend after the war. Or the bliss of Jane Birkin on those French afternoons, that became the ideal of casual chic. In 1896 Tony Anzalone, an Italian immigrant and previous US Navy […]

The Best of New York Fashion Week SS17


September is always the crazy time in the fashion world, it’s that weird month where in between getting our Autumn wardrobes ready and settling back at work, we have the Fashion Weeks already getting us excited for the next season. It’s a very fast-paced environment, which is probably why some people are so afraid of […]

THE BIG 7: Autumn’s must-have accessories


One of the most exciting things about September and the approaching Autumn time is embracing accessories again.  Throughout the Summer we tend to put away jewellery and leather bags and replace them with sunglasses and canvas totes, which is why we are so excited to reveal this season’s top 7 accessories. From studded, leather totes […]

Allude: classic but never boring

Allude Cashmere AW16

In an interview with German GALA magazine, Allude’s creative director Andrea Karg neatly sums up the collection concept, “Our classics are so trendy they don’t look boring, and our trends are so classic they’re wearable.” Here at Paulie we refuse to think of knitwear as ‘boring jumpers to throw on when you’re cold’, instead we’ve […]

Perseverance: East London made, Internationally loved


Perseverance is a new brand born in the heart of East London. Their collections are inspired by the lifestyle and the street style of London and their customers are women who love to add a bit of edge to their daily wardrobe but want to remain elegant and feminine at the same time. We love […]

September is The January of Fashion


September is the January of fashion, it’s the time when we change our wardrobes with the season- putting away the pastels, embracing the rich, dark shades. Just like in January, this month is full of inspiration to keep us full of new, fresh ideas. The month begins with Autumn/Winter collections popping up at every store, […]

FASHION EDIT: Skirts of the moment.


The best thing about the seasons changing from Summer to Autumn are the delicate adjustments we make to our wardrobes like adding tights and embroidered socks or changing the colour scheme to slightly darker shades and tones. Some find it sad to say bye to our favourite Summer dresses and Bardot tops, but here at […]

COMING SOON: ADD puffa coats and jackets.

ADD puffas aw16

Here at Paulie we are great believers in thinking forward, especially when it comes to fashion. So it’s no surprise that despite the sunshine outside our windows, we are already planning our Autumn& Winter wardrobes. After all, this is England and better to be safe than sorry. This season we have a few fantastic pieces […]

Introducing Le Sarte Pettegole

Introducing: Le Sarte Pettegole

Paulie is proud to introduce Le Sarte Pettegole to the SS16 collections this season! Founded in 2007, the Italian clothing label consists of richly-colored shirts, bright blouses and quirky button-downs. Synonymous with Italian style, the brand uses premium fabrics such as luxurious silk, breathable cotton and crepe. Refresh your work and weekend wardrobes with Le Sarte […]

Step Up for SS16

Shoes of SS16, Paulie

Shopping for shoes? Whether you’re looking for new season sandals or a pair of off-duty go-to sneakers, let us introduce you to the styles you need to know this season. Shop the collection below.    

Parosh in Full Bloom

Parosh in Full Bloom, Paulie

The new Parosh high summer collection boasts sumptuously soft silk embroidered blouses and maxi dresses, light capri pants and intricately detailed jewellery to add a splash of colour to that staple white summer shirt. Shop the collection below.  

The Cooper and Ella SS16 collection has arrived!

Cooper and Ella, Paulie

When it comes to wardrobe staples cooper & ella knows exactly what’s best and her beautiful SS16 collection is perfect for the new season. The stylish and flattering silhouettes, soft feminine finishes and intricate details and prints will complete any casual weekend look. Shop the styles from the images below.

The Accessories Edit SS16


It’s time to for an accessories overhaul now the new season is veering it’s head. Elevate your style in skyscraper wedge sandals, billowing silk blend scarves in bold mix prints and bejeweled clutch bags. Shop the collections from the images below.      

Bohemian Style


Lure your wardrobe out of high-fashion hibernation with bold blooms and leafy botanical prints to give your new look a vibrant dose of colour. FEMME by Michele Rossi is a collection that boasts botanical motifs in bright hues giving them a decidedly flirty feminine appeal. Shop the collection from the images below.

Sorbet Shades

Spring Pastels

Watercolour hues will give your wardrobe favourites a fresh spring identity and nod to the season’s ultra-feminine pastel focus. Parosh’s collection includes dresses with floral sequin embellishments and frilled finishes whereas Yves Salomon use patchwork fur to showcase one of the pastel shades of the season. Shop the styles from the images below.

Need to Know: Denim Brands of the Season


If you’re reluctant to depart with your staple skinny denim jeans then make room in your fall wardrobe for irresistible styles beyond the classics from J Brand’s soft nubuck and sateen styles to Citizens of Humanity’s relaxed boyfriend and sculpting flared shapes. Click the images to shop!        

Coats to Covet

Coats to Covet, Paulie Blog

Whether you’re looking for feather-down, fur-trimmed puffa coat or a luxury wool, double breasted cover-up, we have your AW15 outerwear covered. The Puffa Coat The practical, contemporary and tailored collections from Herno and ADD this season will keep you warm in the coldest of months             The Parka Coat Long […]

Herno AW15 Collection


Outerwear is key for perfecting your cold-weather ensemble. Capturing both contemporary and classic designs this season, Herno’s AW15 collection steps up to stave off the Autumn chill. Always keeping their practical ethos close to their hearts, Herno have produced a collection that presents a variety of silhouettes, colours and textures from the removable wool layers, […]

How To Wear: J Brand Activewear


A long awaited addition to the Ready to Wear collection, J Brands ‘Edge’ pieces combine everyday causal with a hint of sport luxe. The scuba leggings with contrast panels have been paired with lightweight sweaters and loose tanks and tees to layer underneath. The full collection is available in store but click the image below […]

New Arrivals: PAROSH


Woven textures, classic shapes, feminine patterns and fur trims – the Parosh AW15 collection has arrived! The Italy-based labels AW15 collection delivers luxury knitwear and elevated essentials – the cornerstones of a modern women’s wardrobe, with an alternative twist! Click the images below to shop:

Trend Update: Love Leather


While the little leather jacket has been a key styling prop season after season, lately our attention is drawn to power skirts in sophisticated silhouettes and classic glossy blacks that offer a sleek take on Autumn’s decadent feel. Click the images below to shop!

Step Into Summer with Manebi Espadrilles


The classic espadrille has become a summer essential, combining the comfortable appeal with a range of textures, prints and designs. Over the past couple of years Manebi have become the pioneers of the espadrille, giving the classy cool footwear a new lease of life season after a season. The espadrilles are crafted from 100% natural jute […]

Spring Summer Sale Starts Today!


Our Spring Summer sale starts today with up to 30% off brands including Parosh, Hogan, J Brand and Citizens of Humanity! Now’s the chance to shop the last minute holiday essentials from Inverni and Cooper and Ella or your summer workwear staples Plein Sud or the Paulie collection. Shop online or in store!

Monochrome Muse – How to Wear and Style Black and White in Summer


Summer doesn’t mean you have to ditch the black completely. Polish your Spring look with black and white staples.   This season, use the monochrome tones in a tiled or aztec print like the leather cutout twin set from Caban Romantic or colourblock with bold layers and accessories from Parosh and Hogan.    

Fashion Independents’ Day


This Thursday marks the UK’s Fashion Independents’ Day! On May 28th independent fashion platform frockadvisor is holding the huge event to celebrate indie fashion boutiques around the city. So support your local fashion boutique and visit any one of our three stores and follow the updates throughout the day via the hashtag #FIDay. #FIDay Fashion Grand Prix […]

How to Wear The 70’s Blouse


Shirt dressing has reinvented itself once again and this time it comes bearing ruffles, another ode to the Seventies trend of the season. Never underestimate a classic: Paulie’s white shirt offers an easy, tasteful dip into the Seventies trend, mixing period frills with modern simplicity – simply pair with jeans and sandals for a more […]

Manebi – SS15 Collection


You know it’s beach season when Manebi launch their new collection! With the ‘flatform’, platform brogue and boot (and any other 60’s shoe revival) putting the first foot forward in Autumn winter ’14, Manebi have extracted elements from those trends and injected them into their new collection. Featuring pony skin and lace textures, double platform soles, […]

The Boyfriend Jean


The trend of the season is a denim delight that was once considered unflattering and outdated but has taken a new lease of life in a range of washes, styles and fits including the slim boyfriend and distressed crop.   In a mid-rise fit with a tomboy fit the Allyn boyfriend jeans are cut in […]

Sherbet Lemon Shades


Spring has sprung and so have the new refreshing shades of the season. Our store windows are currently displaying a sunny blend of yellow and white – a sherbet lemon ensemble if you will. Ditching the dark and dreary skinny jeans and boots and replacing them with crisp white denim and delicate slingbacks is a […]

Seventies Styling


Fringing, flares and flowing textures – embrace fashions playful side in light peasant blouses, fringed jackets , wide cut jeans and suede accessories!                               Traditionally worn off the shoulder, the peasant blouse is a core piece in this season’s 70’s revival. […]

New Store Now Open!


It is with great pleasure to announce that our new store in st Johns Wood is now open! Nestled between the other fashion boutiques, flower shops and delicatessens on the beautiful St Johns Wood high street, the new Paulie store will provide more luxury collections from the likes of Parosh, Plein Sud, Bazar Deluxe and more […]

Accessories Update – Chain Reaction


Looking for an Autumnal treat to update your accessories collection? This beautiful petite clutch bag features a detachable chain shoulder strap, crafted in soft, luxurious pony skin in an array of colours and draped in thin chain detailing. Add a splash of colour with a LBD for easy evening elegance or channel biker girl glam […]

Introducing: Shirtaporter


The new Shirtaporter Autumn Winter 2014 collection is here! This is the first year we have introduced the Italian brand to our online store so we’re very excited to show you this selection. Regal crown prints are scattered onto a light silk shirt with black velvet buttons and mirrored onto a fringed black velvet scarf where […]

Introducing: Nour Hammour


We’re so excited to launch our selection of Nour Hammour jackets this season! Their statement jackets, adorned with intricate stud work displays the utmost attention to detail and are the perfect accessory for day to night dressing with functional design and downtown cool. As timeless and easy as your classic leather jacket, the buttery soft […]

As Seen in Cosmopolitan Magazine


This sudden heatwave calls for light layers and that includes displaying those perfect pins in a pair of summer shorts. Cosmopolitan magazine have featured a pair of white Koral Shorts in this months issue and we have the Keily Croc pair in our sale so get beach ready now!    

As Seen in Stylist Magazine


It looks like Stylist magazine are fans of our extensive collection of jeans this summer! From Koral, Rag and Bone and J Brand to Goldsign and Citizens of Humanity we stock jeans in all shapes and sizes and our summer collections are currently up to 40%. Click the article below to shop the Koral pair featured!